Social Media Marketing Training Course

In a world driven by clicks, content, and connections, social media marketing has become one of the most powerful tools to build brands, drive engagement, and generate revenue. If you're ready to gain a competitive edge and learn how to turn followers into customers, this Social Media Marketing Course in Dubai is built just for you.

At IIPD Global, we offer more than just theory — you’ll receive real-time, hands-on training tailored to the evolving digital ecosystem of the UAE. From building organic communities to launching high-converting ad campaigns on platforms like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and more, this course empowers you with actionable skills for measurable results.

Whether you're a small business owner, aspiring influencer, marketing executive, or freelancer, our SMM course helps you strategically create, manage, and optimize social media campaigns that resonate. And with practical exercises, analytics deep dives, and Dubai-specific case studies, you'll be ready to take on local and international digital challenges.

Key Highlights:

Expert Guidance: Learn from seasoned professionals with hands-on experience in the Dubai market, providing you with insights tailored to the local dynamics.

Comprehensive Modules: From foundational principles to advanced strategies, our meticulously crafted modules cover every aspect of SMM. Unleash the power of social media tools and gain real-time exposure to the latest trends.

Real-world Application: Acquire practical skills and strategies that can be implemented immediately, giving you a competitive edge in the digital marketing landscape.

Dubai-Specific Insights: Understand the unique social media landscape of Dubai, catering to diverse audiences and aligning your marketing efforts with the local market trends.

Upon completing this course, you won't just be knowledgeable about SMM; you'll be equipped with the expertise to initiate and amplify your brand across various social media platforms.

Course Outline:

At IIPD Global, our Social Media Marketing course is carefully designed to provide you with the necessary knowledge and skills to succeed in today's digital landscape. Through our meticulously crafted program, which consists of various modules, you will receive real-time exposure to the latest SMM strategies and techniques that will enable you to stay ahead of the curve in this ever-evolving field.

Course Duration: 15 Hours

Introduction

• What is social media
• History of social media marketing
• Importance of social media
• SMO strategy for business
• Social media key concept
• Business profile creation
• Brand Awareness
• Social media engagement
• Viral marketing

Facebook Optimization and Marketing

• Introduction to Facebook
• Setting up and optimization of Facebook profile
• Introduction to Facebook Groups and its importance
• Facebook events
• Creating A Facebook Page for Your Business
• Effective Facebook Marketing Strategy
• Overview of Facebook adverts and how it Work.
• Facebook Ads manager
• Setting up Ads and campaigns
• Introduction to audiences in Facebook ads and the various types.
• The importance of remarketing on Facebook

Instagram Marketing

• What Is Instagram All About
• Why Businesses Should Use Instagram
• Setting Your Profile Up for Success
• How to Build Followers and Gain Attention
• How to make money with Instagram
• Position Your Business on Instagram
• Hashtags #The Key to Success

Pinterest Marketing

• Understanding the basics of Pinterest
• Optimizing your Pinterest profile
• Creating and organizing boards
• Pinning best practices
• Creating engaging content
• Driving traffic to your website
• Advanced techniques

Twitter Marketing

• Getting Started: Creating an Effective Twitter Profile
• Twitter Fundamentals - Setup and Basic Functions
• Importance of tweet quality to ensure engagement.
• Twitter Daily Operations and Marketing Strategy

LinkedIn marketing

• Boost Your LinkedIn Profile
• How to Post on LinkedIn to Become an Expert
• How to Add New Sales Prospects on LinkedIn and Contact Them
• How to Add More LinkedIn Connections Using Advanced Search
• How to Add Tags to Your Contacts for Easy Searching
• How to Easily Get More Endorsements and Recommendations
• How to Get Amazing Recommendations on Your Profile
• How to Get Your LinkedIn Profile to Rank in Search Engines
• How to Make Sure Your LinkedIn Profile Ranks in Search Engines
• How to Use LinkedIn's Blogging Platform for More Visibility
• LinkedIn Ads

Social Media ROI

• Social Media Marketing ROI Intro
• Key elements of social media ROI calculation
• Reasons to calculate social media ROI.
• How to Calculate Social Media Marketing Return
• Challenges with calculating return
• Identify your SM goals and actions.
• Social Media Marketing ROI Calculation
• Benefits of social media beyond dollars
• Enhancing your social media ROI
• Calculate the value of the action.

After completing the Social Media Marketing course at IIPD Global, you’ll be equipped with the skills, strategies, and tools needed to plan, execute, and manage impactful campaigns across all major social platforms.

You will be able to:

• Define clear social media objectives aligned with your business or client goals
• Create, optimize, and manage professional profiles on Facebook, Instagram, LinkedIn, Twitter, and Pinterest
• Develop engaging, audience-targeted content using proven formats, hashtags, and creative strategies
• Plan and manage paid ad campaigns using platforms like Facebook Ads Manager
• Analyze performance data to optimize campaigns and improve return on investment (ROI)
• Implement brand reputation management practices across platforms
• Calculate and interpret key performance metrics to track social media success
• Build and execute a complete, strategic social media marketing plan from start to finish

By gaining these practical skills, you'll be prepared to work as a social media marketer, freelancer, or digital strategist within any business or agency environment.

If you're interested in extending your knowledge beyond social media, consider pairing this course with our SEO Training Course to improve your organic search visibility, or explore our Search Engine Marketing (SEM) Course to master paid advertising across Google and Bing. Together, these disciplines create a well-rounded digital marketing foundation.