Digital Marketing Course in Lahore | Certified Training

Transform Your Career with In-Demand Digital Skills

Digital marketing is more than just a career skill—it’s the language of modern business. Whether you're a student, entrepreneur, or professional aiming to grow in today’s fast-paced economy, this course empowers you to build a powerful online presence, drive results, and thrive in the digital landscape. Learn from industry experts and gain job-ready skills through our hands-on, flexible, and KHDA-certified training program.

Course Overview:
This beginner-to-advanced course is designed to give you a 360-degree understanding of digital marketing. From mastering SEO and running paid ads to creating compelling content and launching your own e-commerce store, every module is tailored to meet the demands of real-world digital careers. With interactive sessions and practical tools, you’ll walk away with the confidence to launch campaigns, build strategies, and grow businesses.

Course Outline:
Our course is divided into modules to help you gain a complete understanding of digital marketing from the ground up:

Introduction to Digital Marketing:

• Understanding the Digital Marketing Landscape
• Evolution of Marketing in the Digital Age
• Key Concepts and Terminology
• Importance of Digital Marketing for Businesses
• Case Studies and Success Stories

Search Engine Optimization (SEO):

• Introduction To SEO
• Basics of SEO and Its Importance
• On-Page Optimization Techniques
• Off-Page Optimization Strategies
• E-E-A-T (Effectiveness, Expertise, Authoritativeness, Trustworthiness)
• Schema Markup for Rich Snippets
• Featured Snippets Optimization
• Semantic SEO

Search Engine Marketing (SEM):

• Introduction to Paid Advertising
• Google Ads and Bing Ads Platforms
• Keyword Research and Selection
• Ad Copywriting and Design
• Bid Management and Budgeting
• Ad Performance Analysis and Optimization

Social Media Marketing:

• Why Social Media Marketing
• Platform Selection and Strategy
• Content Creation and Curation
• Social Media Advertising
• Influencer Collaboration
• Social Media Analytics and Reporting
• Crisis Management on Social Media

Content Marketing and Blogging:

• Creating Compelling Content
• Blogging Best Practices
• Building Topical Authority to Gain Better Rankings
• Content Distribution Strategies
• Guest Blogging and Outreach
• Measuring Content Effectiveness
• Repurposing Content

Web Analytics:

• Introduction to Web Analytics Tools
• Setting up Google Analytics
• Key Metrics and KPIs
• Analyzing User Behavior
• Conversion Tracking
• Reporting and Insights

Email Marketing:

• Building Email Lists
• Email Campaign Design and Copywriting
• Email Automation
• A/B Testing in Email Marketing
• Deliverability and Compliance
• Metrics and Analytics in Email Marketing

E-commerce (Setting Up Own Store):

• Shopify and WordPress
• E-commerce Platform Selection
• Product Listings and Descriptions
• Shopping Cart Optimization
• Payment Gateways and Security
• Order Fulfillment and Customer Service
• E-commerce Analytics and Reporting

Online Reputation Management:

• Monitoring Online Reputation
• Responding to Customer Reviews
• Crisis Communication Strategies
• Building a Positive Online Presence
• Reputation Repair and Recovery

Affiliate Marketing:

• Understanding Affiliate Marketing
• Affiliate Program Setup
• Recruitment and Management of Affiliates
• Affiliate Tracking and Analytics
• Commission Structures and Payments

Display Advertising:

• Banner Ad Design and Placement
• Targeting Options in Display Advertising
• Ad Networks and Programmatic Advertising
• Retargeting Strategies
• Display Ad Metrics and Optimization

Video Marketing:

• Importance of Video in Digital Marketing
• Video Content Creation and Editing
• Video SEO and Optimization
• Video Advertising on Platforms like YouTube
• Analytics for Video Marketing

Content Strategy:

• Developing a Content Marketing Strategy
• Aligning Content with Customer Journey
• Content Calendar and Planning
• SEO-friendly Content Creation
• Measuring Content Performance

Google Tag Manager:

• Introduction to Tag Management
• Setting up Google Tag Manager
• Tag Implementation for Analytics and Marketing
• Testing and Debugging Tags
• Advanced GTM Features and Integrations

E-commerce Marketing:

• E-commerce Marketing Strategies
• Promotions and Discounts
• Cart Abandonment and Recovery
• Customer Loyalty Programs
• Data-driven Decision Making in E-commerce

Course Outcomes:
By the end of this program, you will be able to:

• Strategically manage multi-channel digital marketing campaigns
• Create and optimize content for SEO, social, email, and video platforms
• Launch and manage your own online store or freelance service
• Analyze marketing performance and drive ROI using analytics tools

Methodology:

Our Digital Marketing course uses a practical, learner-focused approach to maximize retention and real-world application. Each module blends instructor-led sessions, interactive discussions, and hands-on projects using tools like Google Ads, WordPress, Canva, and Analytics. Learners engage in case studies, simulations, and live campaigns to build real-time confidence. The flexible format—offered both online and in-person—supports various learning styles and schedules. Ideal for students, professionals, and entrepreneurs seeking career growth. Continuous assessments, feedback, and peer collaboration ensure progress at every stage.