Advanced Selling Skills Course

Sales is the lifeblood of every organization, and mastering the art of selling is a critical skill for business success. This Professional Sales Training Course is designed to equip participants with modern sales techniques, negotiation strategies, and customer relationship management skills essential for today’s competitive market. Covering both B2B and B2C contexts, the program emphasizes real-world sales scenarios, practical tools, and proven frameworks to help sales professionals consistently achieve and exceed targets.

Delivered over two intensive days, this course blends theory with interactive exercises, role-plays, and case studies to ensure participants gain hands-on experience in the complete sales cycle—from prospecting to closing, and beyond. Whether you are an aspiring salesperson, a seasoned professional looking to sharpen your skills, or a corporate team seeking performance-driven training, this course provides the foundation for sustainable sales growth.

Learning Outcomes & Benefits

By the end of this program, participants will be able to:

• Master the essential qualities of a professional salesperson.
• Differentiate between selling, marketing, and negotiation for strategic application.
• Conduct sales forecasting and business analysis for better planning.
• Apply facilitative and consultative selling techniques effectively.
• Understand customer behavior, buying cycles, and decision-making triggers.
• Build trust and rapport using the O.P.E.N. technique.
• Create compelling sales presentations and proposals.
• Identify buying signals and close deals with confidence.
• Manage customer objections and avoid sales resistance.
• Strengthen long-term client relationships through CRM and key account management.
• Set SMARTER goals for continuous personal and professional growth.

Business Benefits:

• Increased sales performance and revenue growth.
• Stronger customer retention and loyalty.
• Improved negotiation and closing rates.
• Better alignment of sales teams with organizational objectives.

Who Should Enroll

This course is designed for:

• Sales professionals and executives seeking to enhance performance.
• Business development managers and key account managers.
• Entrepreneurs and startup founders who want to scale their businesses.
• Marketing and customer service professionals transitioning into sales.
• Corporate sales teams looking for customized in-house training solutions.

Why Choose Us

Expert Trainers: Our trainers are seasoned sales leaders with international corporate experience.

Certification: Participants will receive a recognized course completion certificate, adding credibility to their profile.

Practical Approach: Hands-on role plays, exercises, and case studies for real-world application.

Corporate Focus: Tailored programs available for organizations across UAE and GCC, including Dubai, Abu Dhabi, Sharjah, Saudi Arabia, Oman, Qatar, Bahrain, and Kuwait.

Trusted Partner: We have trained professionals across industries—banking, FMCG, IT, healthcare, and more.

Course Outline

This Professional Sales Training Course covers all aspects of the sales cycle, with a balance of strategy and practice.

Day One

• Introduction
• The Qualities of a Professional Salesperson
• Selling, Negotiating, and Marketing: Key Differences
• Analysis and Planning Strategies
• Business Analysis
• Sales Forecasting
• Understanding the Components of a Successful Sale
• The B2B Sales Process
• Understanding How and Why People Buy
• Facilitative vs. Consultative Selling
• The Buying and Selling Cycle
• Knowing Your Customers
• Targeting the Right Person in an Organization
• The Customer/Buyer Meeting
• Building Trust
• Selling with O.P.E.N. Technique
• Features, Advantages, Benefits

Day Two

• Writing Effective Proposals
• Sales Presentations
• The 5Ps of an Effective Presentation
• Preparation Techniques
• Making a Presentation
• Identifying Buying Signals
• Closing the Sale
• Avoiding Sales Resistance
• Concluding the Agreement
• Maintaining Key Accounts
• Knowing Your Customers
• Understanding Needs and Expectations
• A Hierarchy of Client Needs
• Customer Relationship Management (CRM)
• Follow-Up and Follow-Through
• Understanding Behavioral Styles When Selling
• Keeping Yourself and Others Motivated
• Sales Motivation Techniques
• Setting SMARTER Goals
• The Way Forward

Corporates & Regional Coverage

This training is highly suited for corporate training programs and can be tailored to match industry-specific sales challenges. We regularly deliver programs across the UAE (Dubai, Abu Dhabi, Sharjah) and GCC countries including Saudi Arabia, Qatar, Oman, Bahrain, and Kuwait. Whether for small teams or large sales forces, our workshops are designed to maximize impact and ROI.