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Course Details

Assertiveness is one of the most powerful communication skills professionals can develop to succeed in both personal and professional life. This Assertiveness Training Course is designed to help participants express themselves confidently, set healthy boundaries, and handle challenging situations with clarity and respect. Whether you are managing a team, negotiating with clients, or simply aiming to improve interpersonal relationships, assertiveness plays a critical role in achieving win-win outcomes.

In today’s fast-paced workplace, being either passive or overly aggressive can harm productivity, collaboration, and trust. This program equips learners with practical tools, proven techniques, and role-play exercises to strike the right balance between confidence and empathy. Delivered by expert trainers, the course combines psychology, communication strategies, and real-world scenarios to ensure participants walk away with immediately applicable skills.

Ideal for professionals across industries in Dubai, Abu Dhabi, Sharjah, and other GCC regions (Saudi Arabia, Oman, Qatar, Kuwait, Bahrain), this training ensures you gain the confidence to stand your ground while maintaining respect and professionalism.

Learning Outcomes & Benefits

By completing this assertiveness training, participants will:

  • Understand the difference between passive, aggressive, and assertive behaviors.
  • Identify personal communication styles and adapt to others effectively.
  • Improve body language, listening skills, and verbal communication.
  • Develop assertiveness techniques such as “Fogging” and the “Broken Record” method.
  • Learn how to say “no” constructively without damaging relationships.
  • Manage conflicts through workable compromises and win-win solutions.
  • Enhance leadership skills by applying transactional analysis in communication.
  • Build lasting confidence through role-play practice and real-life simulations.

Career Benefits: Boost leadership credibility, negotiation power, and team collaboration.
Business Benefits: Improve workplace communication, reduce conflicts, and foster positive corporate culture.


Who Should Enroll

This course is ideal for:

  • Managers, supervisors, and team leaders who want to improve communication.
  • Sales, HR, and customer service professionals dealing with high-pressure interactions.
  • Employees struggling with workplace assertiveness or boundary-setting.
  • Individuals seeking personal development to become more confident and self-assured.
  • Corporate groups aiming to strengthen communication and reduce conflict within teams.

Why Choose Us

  • Expert Trainers: Delivered by certified professionals with years of experience in behavioral training and corporate communication.
  • Globally Recognized Certification: Receive an industry-relevant certificate upon completion.
  • Flexible Learning Options: Available in-person (Dubai, Abu Dhabi, Sharjah, Riyadh, Doha, Kuwait City, Muscat, Manama) and online across GCC.
  • Customized Corporate Programs: Tailored training modules for companies to address specific organizational challenges.
  • Proven Methodology: Practical, engaging, and interactive workshops with role-plays and case studies.

Program Content (Course Outline)

This assertiveness training program is structured to provide a complete understanding of assertive communication, practical tools, and role-play experiences.

What Is ‘Assertiveness’?

  • What Assertiveness Truly Means
  • What Assertiveness Is Not
  • Why Assertiveness Is Crucial in Professional & Personal Growth

Behavioural Styles

  • Recognizing the Indicators of Different Styles
  • Adapting to Different Behavioral Styles
  • Practicing Relationship-Building with Diverse Personalities

Communicating Effectively

  • The Power of First Impressions
  • Role of Body Language in Assertive Communication
  • Enhancing Verbal Communication Skills
  • Developing Active Listening Abilities
  • Assertiveness in Everyday Communication
  • Steps to Becoming Assertive in Conversations

Assertiveness Techniques

  • Positive Inner Dialogue for Self-Confidence
  • The “Fogging” Method for Handling Criticism
  • Using the “Broken Record” Technique Effectively
  • Discrepancy Assertion: Addressing Mixed Signals
  • Expressing Negative Feelings Constructively
  • Saying “No” Without Damaging Relationships
  • The DESC Script (Describe, Explain, Say, Commitment) for Structured Communication

Transactional Analysis

  • Understanding Human Interactions through Transactional Analysis
  • Knowing When & How to Apply It in Real Situations

Workable Compromise

  • Developing “Win-Win” Approaches to Conflict
  • Negotiating and Collaborating Effectively

Choosing Techniques for Difficult Situations

  • Assessing Situations and Selecting the Right Technique
  • Practical Applications through Scenarios

Role-Plays

  • Hands-On Practice in Realistic Situations
  • Building Confidence through Feedback and Coaching

Corporates & Regional Coverage

This Assertiveness Training Course is highly recommended for corporate training programs, helping teams improve workplace communication, leadership, and conflict resolution. The training is available in:

UAE: Dubai, Abu Dhabi, Sharjah

GCC: Saudi Arabia, Qatar, Oman, Kuwait, Bahrain

Customized modules can be delivered on-site for organizations across industries, ensuring relevance to specific workplace challenges.

Course Curriculum

Frequently Asked Questions

Answer: Yes, all participants receive a recognized certificate upon successful completion.

Answer: Yes, we offer both online and in-person training sessions to suit your preference.

Answer: No prior experience is required. This course is open to all professionals and individuals interested in developing assertiveness skills.

Answer: The program includes case studies, group discussions, and role-plays to ensure participants practice skills in real-world scenarios.

Answer: Yes, we design customized corporate workshops to align with your organizational needs.