Master Pricing Strategies: Boost Sales & Brand Reputation in Riyadh

Tired of making pricing decisions based on guesswork? This course empowers you to confidently develop and implement effective pricing strategies for your business in Saudi Arabia, Specially Crafted for Saudi Market.

Why is this crucial?

Getting pricing right goes beyond simply setting a number. It impacts everything from sales and profitability to brand perception and customer loyalty. By mastering the art of pricing, you unlock the potential to:

• Increase Sales: Attract new customers and encourage existing ones to spend more.
• Enhance Brand Reputation: Position your business as a leader through strategic pricing.
• Maximize Revenue: Capture the full value your products and services offer.
• Sustain Profitability: Ensure your business thrives in the competitive Riyadh market.
• Fuel Innovation & Expansion: Invest in growth opportunities with a solid financial foundation.

OBJECTIVES:  

• Understanding Business and Marketing Strategies
• Understanding Marketing Mix
• Understanding Marketing Positioning
• Understand the framework that supports a set of pricing strategies
• Identify customer value as the basis for successful pricing and understand how dynamic customer needs can influence pricing decisions
• Examine the fundamental basics for pricing like the economics of supply & demand and the overall determinants of demand
• Plan and create relevant pricing strategies for the products

WHO SHOULD ATTEND?

This course is for marketing and sales staff who are managing business relations. This course is focused on developing relationships and strategies to support existing marketing and sales techniques.

OUTLINE: 

Module Two

• Marketing Mix – Value Adding and Value Extracting
• The Holistic Marketing concept
• Marketing mix
• STP fundamentals
• Matching the Marketing mix with the Product Life Cycle
• The Positioning principles
• Perceptual Mapping
• The Brand Positioning

Module Three

• Issues & Challenges with Pricing Products
• Pricing factors
• Distinguishing successful pricing strategies
• Align pricing with other marketing mix elements
• Types of Sales Promotion
• Effect of Sales Promotion
• Aligning Sales Promotion with Pricing Strategy

Module Four

• Factors Affecting Pricing Decision
• Role of demand
• Influences of supply
• Market Structure
• Types Elasticity of demand
• The impact of Elasticity on pricing
• Porter 5 Forces and their effects on pricing
• Pricing & regulatory environment

Module Five

• Pricing Strategies
• Types of Pricing Decisions
• Understanding Pricing financial principles
• Price/Volume Trade-off
• Break-even analysis
• Understanding the Pricing Game
• Competitive Advantage as a Source of Profitability
• Types of retail channels and effect on Pricing